Become Friends with a Toast (Facebook Friends That Is)

Budweiser recently embedded microchips into beer glasses, with each glass synching to the drinker’s Facebook account. When two people toasted their glasses, they became Facebook friends. To learn more, watch the video.

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Source: Ads of the World

Why I’m Curious

As the advertising industry moves toward a more integrated ecosystem that’s less digital versus traditional, this campaign showcases the potential to produce creative content that seamlessly blends multiple disciplines. Social media is also so often approached on a post-by-post basis, but taking the time to brainstorm and think creatively can clearly produce communications that break through the typical advertising clutter.

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