Spotify lands on Coca-Cola cans in the U.K.

Coca-Cola will put the Spotify logo and the URL to its interactive PlaceLists application at the bottom of 8-ounce cans of Coke, Diet Coke and Coke Zero in the U.K., the first fruits of a deal mentioned in December. The app consists of a Coke-red map of the globe with clickable tags to songs that folks are listening to worldwide. Consumers can also utilize an augmented reality system from mobile marketing technology firm Blippar, enabling them to access tunes via smartphones and tablets.

Learn more here.

Coke spotify


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