Puma is partnering with Swedish mobile photo agency Foap to ask fans to submit photos that answer the question “What does football mean to you?” More than three million photos have been submitted for Foap Missions since the platform launched in April, 2013.
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Why I am Curious
If you search for Red Bull or Puma on Google Images you will find millions of photos, but they are just lying there dead. The same thing on Instagram, and nobody can use them. Here’s a different way to make use of all those photos stored on our smartphones and digital cameras. Enter them in a Puma campaign with a chance to win $2,000 or potentially earn cash if the brand decides to use the photograph in future marketing