Porn Beds

Now I have your attention, are you over 18? If so, check out this new digital campaign for Ikea’s line of Malm beds.

Ikea has recently ventured into totally new places for their marketing. Such as last years ‘Free Cot’ advert in Australia, published on Valentines Day and offering a free cot to anyone who needs it in exactly 9 months.

This latest offering is really tailored to the ‘collage boys’ segment and designed to go viral. It’s appeal comes from the fact it is a direct knock-up of a well known online Porn Site – or so my office mate tells me.

Not sure how ultimately successful it will be (although I think they saved money in design) however you have to to give Ikea serious credit for giving things like this a go.

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