It’s no secret that brands often ask fans and followers to share photos. “Show us your baby photos, your home, your left hand’s pinky finger…” (You know the list could go on.) But Little Caesars set forth with a rather lofty request on July 3rd and 4th, asking fans to set off fireworks in celebration of their deep deep dish pizza. “Now who’s really going to do that,” you may be asking yourself. That, my friends, was exactly the point.
In a tongue-in-cheek twist, Little Caesars began to take credit for epic 4th of July fireworks displays. The result? Well, you’ll have to see for yourself.
Why I’m Curious
With massive amounts of content competing for eyeballs, it’s becoming imperative for brands to think big picture and buzz-worthy when it comes to breaking through social media clutter. This Little Caesars campaign, while small and fairly low budget, is a fantastic example of how brands can be more creative without a massive ad buy, leading to earned media via press. Now who’s going to complain about that? Probably not Little Caesars.