Smart cars: For your Offroading Adventures

As good off road as an off-roader in the city, BBDO Germany created a David and Goliath story about a Smart Fortwo that travels outside of the city for an offroading adventure. 


Why I’m Curious

This BBDO Germany Smart car commercial, which was aired at Cannes, gained much traction and took home two gold awards (for Film and Film Craft). I think this was a funny and creative way to highlight the Smart car’s strengths, and poke some fun at its weaknesses. 


Share your thoughts.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s