Smart cars: For your Offroading Adventures

As good off road as an off-roader in the city, BBDO Germany created a David and Goliath story about a Smart Fortwo that travels outside of the city for an offroading adventure. 

 

Why I’m Curious

This BBDO Germany Smart car commercial, which was aired at Cannes, gained much traction and took home two gold awards (for Film and Film Craft). I think this was a funny and creative way to highlight the Smart car’s strengths, and poke some fun at its weaknesses. 

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