Looking to further tap into ecommerce market growth, Michael Kors recently created a new blog called “What’s in your Kors?” that focuses on fashion accessories for certain holidays and allows customers to shop selected items by hovering over images.
The initiative is focused primarily on millennials and also utilizes Instagram and Twitter—using the #WhatsInYourKors hashtag– to show off items that consumers can purchase strait from the brands website. The blog feels much more lifestyle focused and gives users a glimpse of what owning these accessories will look like in real life at specific events.
Why I am Curious:
I am curious to see if leading with a more lifestyle approach with millennials will lead to increased ecommerce sales for Michael Kors. I think users are looking for an experience that helps them to imagine/better see the lifestyle they can have with these accessories.