Last week some visitors to nytimes.com were greeted by a disturbing headline stating, “Population Loss Projected at 4.7 Billion.” An array of unsettling articles about power outages, survivor searches and cities going dark were included in the ad that resembled the NYT front page almost exactly. The ad was only served up to viewers for a few seconds, before defaulting to the daily headlines, giving viewers barely enough time to process that what they just saw was an ad to promote the new zombie flick, World War Z.
Why Am I Curious?
We’re now living in a world where outrageous headlines are our reality. I’m sure this ad made many people’s heart flutter for a second. I’m curious, does this add take it too far or is it just a great piece of advertising that in the end got us good?