Storytelling 2.0: Visualizations show the power of Twitter data

Metadata in Twitter posts lets readers in on your geographic location, the language you speak, the phone you use, and more. Twitter-data reseller Gnip has produced a series of visualizations that use metadata from hundreds of millions of tweets to produce heat maps showing Twitter use. The company’s visualizations are fine-grained enough to show the location of Yankee Stadium in New York City, or the divisions that mark individual neighborhoods. Explore maps here.

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Why I am Curious

The fully scalable and searchable visualizations, created by Eric Fischer and Mapbox for Gnip, uses metadata from 280 million tweets collected from a data sample going back to 2011. The data that is generated by millions on social, can now be visualized in ways to respond to the needs of marketing and public policy alike.

 

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