SoulCycle for Homeless People

CitiBike has been in New York for almost a month, and we’ve covered everything from the website to the app and even bike accessory vending machines. Every now and then passing by CitiBike stations I see people using them as stationary bikes. Why not take it a step further with free SoulCycle classes?

From Gothamist,

TV personality and wrapper “The Fat Jew” has decided to do just that. He was seen near Thompson Square Park teaching a class that “is too expensive and it’s not available to everybody.”

Not only is the video hilarious, but celebrities and SoulCycle were quick to join in on the fun.

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Why I’m Curious 

It’s always interesting and fascinating to watch something go viral. While this video is really only relevant to New York residents (and maybe LA who also has SoulCycle) it caught on instantly because if you like indoor cycling, there’s a good chance at least a few of your friends do, so why wouldn’t you send it to them? I was waiting to see if SoulCycle was going to address then, and understood if they wanted to steer clear of admitting to their high prices and poke fun at the homeless, but they did nod to the video without promoting it.


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