From June 17 – July 31st, the MoMA is urging New Yorkers to explore and educate themselves on the city’s best modern iconic architecture through a scavenger hunt tracked with Foursquare check-ins.
Inspired by the current Henri Labrouste: Structure Brought to Light and Le Corbusier: An Atlas of Modern Architecture exhibitions, the social media driven hunt takes you through 21 architectural sites throughout the city. Clues for the hunt are posted on MoMA‘s Facebook page and on Foursquare. Once you reach the site and check-in with Foursquare, you get a little informational blurb about the architecture of the site. Also, by checking in, you get $5 off a MoMA ticket.
Why I’m Curious
I think this is a great way for a museum to interact socially with their fan base. Using the power of social media, MoMA can track those interacting with check-ins, and reward those who participate with $5 off of their fee.