Chewing Gum Video Game is Controlled by Player’s Mouths

A new motion controlled game from the chewing gum company invites you to enter the world of Gumulon, where you get to play as a strange green helmet-wearing character called Ace. The one catch is that he’s controlled by how you chew your gum.

In the quest to defeat a prehistoric cave beast, you have to stare at your iPhone and chew gum in a variety of different ways to control the hero of the story. If your jaw isn’t up to the job, you’ll be faced with the ironic demise of being eaten by the prehistoric beast – after he applies a little seasoning of course.

Why I’m Curious: There’s no denying this is one of the stranger motion controlled games I’ve ever seen, but it’s certainly original. I’m curious about the ways brands like Stride will continue to leverage motion-powered technology in these unusual settings and what direct impact that may or may not have on the business. I really like how Stride gamified the motion that is so intrinsically connected to the product at hand.

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