Skittles just rolled out a new interactive Youtube ad that allows the user to click on different objects within the video. It is a troubling and creepy experience because the user can click on a number of breakable objects and have the actor smash them. Once smashed, the object yells either an unpleasant or cheerful phrase, hence the creepiness. All in all the experience is fun and kept me on the ad for a good five minutes.
Why I’m Curious
The interactive video was done by DDB Chicago and stays in line with Skittles’ bizarre and entertaining campaigns. They draw in a community that likes different and sticks to that theme. I like this interactive video because it keeps the user engaged and their attention on the brand, ensuring their brand awareness.