Nike has started a green initiative aimed at transforming old sneakers into new useful sporting materials such as Basketball courts.
Why I’m curious:
Every brand these days seem to have a Green Initiative – and fair enough, people are indeed thinking green and making that known at the register.
It would be interesting to understand just how ‘green’ some of these initiatives are beyond a slick video and box ticking exercise. Is transforming sneakers actually good for the environment? What is involved in the transformation process? Including all of the chemicals, energy needed and materials used is it actually green?
Are simpler/older solutions such as passing sneakers down to the poor/developing world now being overlooked just so brands can be seen to be doing something ‘new’.