Kate Spade Saturday’s and eBay have joined forces and turned to tech, creating an interactive shopping experience for consumers. They have launched four 24-hour Window Shops in Manhattan. Each interactive storefront allows shoppers to select and order merchandise from Kate Spade Saturday, Kate Spade’s new weekender line, on a touchscreen, schedule a free one-hour delivery to anywhere in the city, and pay with PayPal Here upon delivery. This partnership brings the best of online shopping into the physical world, and rolls mobile technology, same-day delivery, and seamless digital payments into one end-to-end customer experience.
Why I’m Curious
I think this is a very interesting way to replace a brick-and-mortar shopping trip with an interactive experience. I’m curious to know if this will be successful – if you are already making the trip to go shopping and try new clothes on, what are the benefits to this interactive store front?