Fiat Abarth 500 is too fast to follow

Here’s an innovative use of Twitter. Fiat’s Abarth 500 has zero followers — and intends to stay that way to prove a point. When you try to follow the account, you’ll receive a direct message stating that you can’t do so because the Abarth 500 is just too fast:

(From Mashable)

Screen Shot 2013-06-14 at 8.57.47 AM

Why I’m Curious

Fiat clearly believes that this one interaction will have more social benefit than ongoing Twitter messaging. It’s clearly made an impact so far. Will other companies follow suit? Is social messaging going to evolve into one big splash or will companies continue ongoing messaging streams?

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