Corona teamed up with astronomers, universities and planetariums to turn the moon into a lime wedge on a billboard. With the help of its partners, Corona captured orb at the precise moment it descended onto the bottle placed on the billboard, in the precise shape of a lime wedge. The result is “Luna Corona” which will happen twice.
*This video shows the first Luna Corona from last month and the next LC will take place on Saturday, June 15, between 8:45 and 11:00 p.,m., at 15th St. and 9th Ave in New York.
Why I’m Curious
Rather than just putting up a regular old billboard for people to see and then ignore, Corona’s moon wedge tactic is brilliant because it gives people a reason to come back to the billboard, creating multiple opportunities for engagement.