Burberry, Google Partner to Send Kisses Around the World

Signed and sealed with with a kiss: Burberry and Google put their own spin on the digital postcard with the launch Wednesday of “Burberry Kisses,” a visually immersive experience that allows you to send a digital copy of your lip imprint through the world of Google Maps.

Once landed on kisses.burberry.com, users will be prompted to capture a kiss by pressing their lips to the screen — or, on the desktop, by capturing the shape of their lips with a webcam. The longer they press, the bolder the imprint.

Why I’m curious:

A nice example of technology built through the lens of human elements and personlization. It also has a nice tie-in with the product— after you take an impression of your lips, you’ll be able to color it using one of five Burberry lipstick shades.

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