Words for Wi-Fi

Scrabble recently implemented a cool, albeit somewhat small-in-scale program…In an effort to give the brand a bit of a jolt, they set-up free wireless networks in areas of Paris lacking in free connections. But, in order to access the free wi-fi, users were asked to play a tray of Scrabble tiles…a user’s point tally amounted to the minutes of free wi-fi they were entitled to. Minutes were doubled if you shared out your word submission over Facebook.

Why I’m Curious?

People will do anything if given the right incentives. Here Scrabble did a great job of matching their ask to a commensurate reward. In effect the wi-fi “cost” the user the time/effort of entering in (and perhaps sharing) a Scrabble word…And that’s a pretty good deal if you ask me!


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