The Kellogg brand’s freestanding store in Sweden offers a free box of its upgraded Special K to anyone who snaps a picture and tags it with #nyaspecialk, which is Swedish for “new Special K.” Just show the cashier your pic to get the booty. Why Instagram? Jan Hedegaard, the Nordic marketing director at Kellogg, says the app is more popular in Sweden than Twitter, which is the typical home of hashtag promotions.
Why I’m Curious
Pepsi is giving out free mini cans of their product for people who like their page via “like” vending machines, and now Special K is asking users to instagram to get free product. We’re seeing more and more integration between in-person and social media, will this become a trend?