Just in time for Father’s Day, Oscar Mayer has launched “Say It With Bacon”. This campaign is a homage to jewelry commercials, and even references to the four ‘c’s’. In this case, the four c’s stand for cut, color, cure and consistency of breakfast meat.
The microsite includes four different options to choose from for your father, including The Commander, The Matador, The Woodsman and The Messenger. The FAQ section assures you that yes, this is for real and even includes a link for tracing your bacon gift.
Why I’m Curious
It seems like a growing trend for Mother’s/Father’s day is to create microsites with a funny twist (Momtract). I thought this was an interesting way to relate bacon to Father’s Day and create a great buzz for Oscar Mayer.