To promote their new mobile DJ mixing app called Slussen, Urbanears created an ad printed on a 3D printer. When scratched with your fingernails at different speeds and pressure application, the ridges on the ad poster reverberate with familiar sounds that a DJ could create by scratching vinyl records on his or her turntable.
Why I’m Curious:
We’ve been seeing 3D printing pop up a lot, but we don’t often see it showing up in advertisements, per se. I think this is a really creative campaign that lets people actually interact with the brand’s ad in a context that is relevant to the product. The posters could be put up at events where interested musical consumers can scratch the posters along with music playing in the background.