Urban Ears Scratch Poster

In order to raise awareness of Slussen, the new mobile DJ mixing system app for iPhones from, Urban Ears used 3D printing to create an old school but new school scratchable poster.  The engraved ridges produce sounds when scratched with your fingernails, mimicking the DJ mixing process.

Why I’m Curious: We’ve seen a variety of examples of interactive and innovative uses of print. I’m interested in how this new medium will be used to tap into our sense of hearing and taste…the next frontier for marketers.

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