Volkswagen Start-Stop

Volkswagen launched another clever bit of technology this week in support of its Start-Stop engine feature. The tech comes in the form of a Chrome Extension, and it more or less mirrors the car feature it was built to promote – In the same way that the engine feature will cut/restore the engine at appropriate moments (e.g. at a stop light), the extension acts through Youtube to start and stop the video you’re watching based on whether or not you’re facing the screen.

Why I’m Curious?

Simple and direct, but also fun and innovative, this feature will leave an impression on a user in a way that, say, a banner ad simply cannot do.

The one concern with projects like this is…how to ensure your audience experiences it?

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