In celebration of its 40th anniversary of its partnership with Roland Garros, BNP Paribas gave users the opportunity to train Jo-Wilfried Tsonga before starting the French Open tennis tournament, via Twitter. The Tweet and Shoot event, which occurred on 23 May, allowed Twitter users to drag-and-drop a tennis ball on a virtual on-screen tennis court to adjust the positioning of their shot to challenge Tsonga. Each tweet, selected at random, would command a robot to map each shot to the positioning and throw balls to Tsonga with the location, power and effect chosen by the user.
Why I’m Curious:
The power on online activation is rooted in its ability to affect offline experiences. I think this is a fun brand awareness and user interaction experience (for the user and Tsonga) that brings the digital world to real life.