Pepsi’s latest machine

These days, rather than competing via huge TV ad campaigns, it appears the Coco-Cola vs. Pepsi battle is over vending machine technology

Pepsi’s latest weapon is the “Like Machine,” which dispenses the company’s soft drinks to fans who Like the brand on Facebook. As this video shows, you can either Like Pepsi on your phone or use a touchscreen on the machine to log your Like — and you’ll be rewarded with a free drink of your choice. Pepsi piloted the machine at a Beyonce concert in Antwerp, Belgium, and has been encouraged by the response, so don’t be surprised if you see one popping up nearby at some point.

Why I’m Curious

We are seeing advertising go from traditional media to all out integrated campaigns that include digital, social and word-of-mouth. What’s the next step for advertising?

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