Low battery at the beach? No worries, Nivea has you covered.

Giovanni + Draftfcb in São Paulo, Brazil, developed an ad for Nivea which includes a wafer-thin solar panel and phone plug, to promote the Nivea Sun line of skincare products. It ran in Brazilian magazine Veja Rio, promoting the brands sunscreen line. Users of the ad could charge their phone as it dwindled away while they were at the beach and miles away from an outlet.

Why I’m Curious

This is an interesting way to link sunscreen to a common problem that many face while at the beach – their battery depleting. It is an interesting twist to traditional print advertising – will we see a shift to enhance traditional advertising?

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