A small group of consumers (read: friends) have created ‘Ikea På Svenska,’ an online guide that provides audio recordings of popular Ikea products. It’s a very simple tool but one that could provide a use for curious/clueless customers.
Why I’m Curious: I’m surprised that Ikea hasn’t done something to address this issue on their own. But I’m even more impressed that Ikea-loving customers would take this task on themselves. While I don’t think this is a critical consumer need for Ikea customers, it does provide some emotional value. And if Ikea had done this on their own, they could have used this as a guide to drive to their products, too.