Ikea in Swedish

ikea imageA small group of consumers (read: friends) have created ‘Ikea På Svenska,’ an online guide that provides audio recordings of popular Ikea products. It’s a very simple tool but one that could provide a use for curious/clueless customers.

Why I’m Curious: I’m surprised that Ikea hasn’t done something to address this issue on their own. But I’m even more impressed that Ikea-loving customers would take this task on themselves. While I don’t think this is a critical consumer need for Ikea customers, it does provide some emotional value. And if Ikea had done this on their own, they could have used this as a guide to drive to their products, too.


Share your thoughts.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s