#HowDoesHeShave is a new advertising campaign from Gillette. Celebrities like Bill Nye, Kevin Smith, Mayim Bialik, and Myth Busters’ Adam Savage and Jamie Hyneman all give their professional and scientific views on why Superman has a beard in the beginning of the movie and then miraculously doesn’t. Howdoesheshave.com leads you to a Gillette Youtube landing page where you can watch the four videos and get a new perspective on the up coming Superman movie.
Why I’m Curious
I think this is a genius concept for Gillette. They are not only appealing to the general public but also to comic book fans, who are not easy to please. Consumers want to see celebrities like Kevin Smith who references comic book heroes in pretty much every movie he has done. And anyone that lived through the 90’s has seen at least one episode of Bill Nye and Myth Busters, so they know they are credible even if the ads are supposed to be funny. Each video has seen over 100,00 views and continue to grow and I am sure that this will be good exposure for the new Superman movie.