Coca-Cola Lets Consumers Literally Share the Happiness

For years, Coke has encouraged people to share happiness—and has given them lots of surprising ways to share a Coke. This time, they’ve taken the classic Coca-Cola 330ml can and designed it for two persons. Twist, turn and share the Coca-Cola can itself. Ogilvy France and Ogilvy Asia-Pacific joined forces to make this can that splits in half, turning it into the most tangible extension the brand’s global “Share Happiness” concept.

Why I’m Curious:

While I do think that this is a nice, literal approach to bringing their campaign messaging to life, I feel like this is a solution to a problem that doesn’t really exist. Sharing a Coke with anyone who isn’t a germaphobe is already pretty easy. I’m curious to see how people will receive the the split-can design.


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