Greenpeace Australia recently launched the campaign “Stop Trashing Australia” which is targeted at the ‘killing power’ Coca-Cola’s plastic packaging has. The video ad for the campaign shows individuals drinking Coke and when they finish, seabirds start to drop dead from the sky.
According to Greenpeace, it is estimated that two-thirds of Australian marine birds are affected by things such things as bottle waste and while there are efforts such as “Cash for Containers,” brands like Coca-Cola continue to sabotage the efforts. The campaign encourages Australians to take action by signing a petition on their website against plastic bottle pollution to make Coca-Cola be better to local areas.
Why I’m Curious:
I’m curious for a couple of reasons. (1) Brands can’t hide as well in the world of social. I’m interested to see if there will be an influx of negative social conversations toward Coca Cola, and if so, what the Brand will do to address it. (2) Scare tactics tend to be a less effective way to advertise toward audiences. I am curious to see if this campaign will still get the buzz that it is looking for as a result.