A few interesting… or not-so-interesting executions for Mother’s Day coming up this Sunday.
Coke Zero is pulling a Heineken by offering the duds who forgot Mother’s Day a save. Simply Tweet @cokezero and #motherpiece with an excuse for forgetting and Coke Zero will select the best ones and send a framed “Motherpiece” of their sons to their mamas. Motherpieces will be created by one of ten classically trained painters. Because after all, says Coke, “unlike flowers and chocolates, a painting lasts forever.”
Google has launched an interactive campaign designed to help users celebrate their mothers. It directs them to Google Shopping for finding the right gift, Hangout for catching up face-to-face if they live far away, YouTube for fun and creative videos, Google Maps for locating a local florist, and Google+ for creating a circle to share photos with just the family.
And Mother wanted to do something different by giving mom what she really wants: control over your life, with the Momtract (a contract that gives power over one aspect of your life to your mother).
Why I’m Curious
I’m curious about which of three different approaches appeals to the group most?
My take: While it’s not one of their stronger connections (see: Chrome’s Sophie Lee and It Gets Better videos) I appreciate Google’s attempt to once again place itself at the center of our lives and relationships. This time, though, it feels like too much of a stretch – send her a YouTube video, invite mom to Hangout!
Coke Zero’s approach is on-target but a bit too soon after Heineken did something very similar on V-Day.
Mother’s card is a funny stunt that at least gets them into the conversation around Mother’s Day — as they should be! I’m going to create an “always wear lipstick” Montract and prepare for rings on my cups for the rest of time…