Target has launched a huge new e-commerce effort on Facebook called Cartwheel.
Here’s how it works.
- Go to Facebook.
- Then search for Target Cartwheel, because it’s on a separate page from Target’s own Facebook page.
- Once you’ve logged into Cartwheel, you might want to go back to your Facebook privacy settings to prevent the app from automatically posting about everything you’re checking out.
- Then, browse the discounted collections on Cartwheel and select the ones you like. (I’m greatly simplifying this process — there’s a whole thing with “collections” and “badges” that Target wants to you to go through.)
- After that, get into your car to drive to a Target store.
- I’m serious, this is how it works.
- Then find the items in the store and take them to the checkout.
- At the checkout, call up your Cartwheel page on your phone and tap the “redeem in store” button.
- That generates a barcode, which is then scanned by the checkout staff.
- Hey – you just got 10% off!
Why I’m Curious
Target took something with real potential (Facebook has a wealth of shoppers and Target has a ton of Facebook fans) and turned it into a trainwreck of a product that’s so complex that no one will use it.