From their site:
AMPERGRAM is a new online experience of creating typographic compositions with Instagram photos. Add your own or use the community’s. Start by tagging your photos of letters in Instagram using #ampergram and for immediate use, include the letter or number that is represented in the photo (ex. #H). Make sure to crop in on the single letter you want to use.
Why I’m Curious:
I’m always interested in the kinds of spin offs that are created from “parent” platforms like Instagram.