A new Audi-branded Android app helps phone owners save battery, while also showcasing Audi’s Start-Stop programme, which automatically turns off the engine when the car stops. The app detects activated applications that drains power despite not being in use. An alert then notifies the phone’s owner, who can view and turn off idling apps.
Why I’m curious:
The concept of a battery-saving app is nothing ground-breaking, as there are various apps and software setting do that already. However, these settings are usually buried deep within the menu system and users might not even be aware that they exist. What Audi does smart is to brand an old app concept with a nice product tie-in. By drawing a comparison between battery-power and fuel consumption, Audi is clearly demonstrating its product benefit in a day-to-day context, while still providing users utility.