Nature Valley raised the bar this week with updates to its already pretty awesome Trail View website. Launched last year, the website serves as an all-encompassing, interactive trail resource. The website uses Google Maps and Street View to provide users with detailed information about trails and the National Parks in which they are located.
See video for tutorial:
The service is currently only available for Sequoia, Grand Canyon, Smoky Mountains, and Yellowstone National Parks, though with the additional trail footage and social media functionality added this week Nature Valley seems to be demonstrating a long-term commitment to the site (which could suggest future park additions…?).
Why I’m Curious?
This is a great example of a brand enhancing its customers’ experiences through technology. Not only is the site well-executed, but it performs a meaningful service for the brand’s target customer. Well done Nature Valley!