Coloring The Brand

Longtime color expert Pantone has launched, a digital subscription service devoted solely to color.

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Catering to all color-conscious industries, provides visual inspiration, direction and a global perspective on color from the world’s leading color experts. The platform offers analysis and reporting across nine verticals –  Fashion, Food & Drink, Graphic Design, Industrial Design, Interiors, Lifestyle & Culture, Material, Sustainability and Technology – and also provides news and live events with experts.

Why I’m Curious: 

Color is a powerful communications tool that can impact how we learn, used to signal action, influence mood, and even cause physiological reactions.  It’s often a reflection of what is happening in culture at any given time and many times we don’t even realize that color is the catalyst for what we are experiencing or feeling.

The way brands use colors is more than a quick decision about what looks aesthetically pleasing – it’s about understanding how color conveys personality and values, mood and the types of people they want to attract.  Having a platform that provides historical information and insight into current and future trends is an incredibly useful tool that will allow us to better understand the role color plays in our lives.



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