Cap’n Crunch cereal has been turning to social media to revamp the brand, and this May is no exception. After launching Facebook and Twitter in 2011, with nearly 300,000 fans and followers combined, Cap’n Crunch is launching a YouTube late-night talk show at 11:35pm every other Tuesday.
The show will involve interviews with animated celebrities and fictional characters perfectly situated within a giant bowl of Cap’n Crunch cereal. The captain will ask guests about everything from pop culture to social media with a tongue-in-cheek spirit.
Why I’m Curious
I really like that when Cap’n Crunch was looking to revive the brand they turned to social media, where their loyal fans are, and is great proof that social media alone can help a brand make a comeback. However, this teaser just gave me a headache. I want to give the late night talk show the benefit of the doubt, but if it’s anything like this teaser, I think they’re missing the mark.