By now we’ve all watched the Dove Real Beauty Sketches video, and seen it shared on Facebook and Twitter all week. I’m not disputing the powerful message Dove is sharing, but a comedy group in California, New Feelings Time, created a parody that turned the table – men are describing themselves followed by women describing the men. And it’s hilarious.
When women are tested on their self-image using a forensic artist working for Dove, the result is a moving video. When men are — as in this spoof by New Feelings Time, a Californian sketch group — it’s a lot funnier.
Why I’m Curious
Obviously the video is entertaining, but the real reason I’m curious goes beyond the giggles. The Dove Real Beauty sketches went (dare I saw it) viral fairly quickly, already racking up 7.5 million views in 4 days, and a parody quickly followed.
I think this could be a new way of measuring success, not just views and impressions, but how fast can someone else recycle your idea for their benefit, whether it’s another brand or a not. After all, imitation is the sincerest form of flattery.