Dove Real Beauty Sketches

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Latest from Dove in their ongoing mission to defend real beauty.

http://realbeautysketches.dove.us/

Why I’m curious:

I like how Dove constantly pushes the envelope, and in particular rather than trying to just flog soap – they challenge the entire beauty category.

This however is a bit flat to me. Firstly the video is too long (maybe a shorter one to come?) but what is the real insight here?

1. That people describing themselves see themselves as being less attractive? (What Dove wants us to believe)

2. That people (esp girls) would never sit there and say “my nose is amazing”, “I have the most beautiful eyes” ect… i.e. modesty is more ladylike

3. No one describing a stranger is going to say “she had a head like a dropped meat pie” ect..

Combo of all 3?

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