Seat Surprise Taxi Fare

Seat’s “Brake Energy Recovery System” collects energy usually lost when a car brakes and uses this energy when it accelerates again (creating significant fuel savings for owners). To illustrate this product benefit, Grey showed the cost impact via cabs/cab fare to unsuspecting passengers.

Why I’m Curious: When in doubt, show don’t tell. This is a very tangible way of illustrating a product benefit and if there was a way to socially share this experience, it would be an even stronger idea.


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