If you can’t find what you want in a Kmart store, they will find it online at Kmart.com and ship it to you for free. This concept isn’t exactly new — E-Commerce, YOLO — but the Kmart commercial that goes along with this campaign is play-on-words brilliance. So simple, so effective.
Why I’m Curious
How are ads going to continue to push the limits and blur the already large gray lines more to grab attention?