Wonderground is a new discovery/infotainment game launched by GE.

“The joy of exploration is something Wonderground hopes to capture; the game lets you unlock clues in different cities by exploring their landmarks through your web browser.”

Why I’m curious:

Whilst I was skeptical at first I did eventually find myself enjoying the experience as I found it a good balance of being informative and fun. (I’m also a tourist in NYC still so it appealed as a way of getting to kno the town.)

That aside this site would have cost a bomb. I wonder what the value of such experience es would be to GE as their branding and products are not featured (or very light touch) and it dosent make you feel that different about GE as a result of engaging.


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