TWO CURIOUS! Somersby Cider AND Japanese superheroes

Somersby Cider, a brand of the Carlsberg Group, has released a new ad spoofing of all the hype and intensity surrounding a launch of a new Apple product. The ad captures most of the things you’ve seen and heard on the news or experienced first hand about these famous Apple product launches, including the ridiculously long queue of people excited to get their hands on the latest product and eager customers trying out the product for themselves.


via PSFK

Why I’m Curious

Tying into the hype of Apple is a clever way to speak to connect with their target, as it makes the brand seem culturally relevant and ‘down with the times’.  It would have been even better if they released this just prior to an actual Apple launch or announcement, but it still works..!

Also – on another note – these are amazing:

*Trend in Japan where school children create superhero scenes.  I love the natural, authentic and low-fi feeling of these. via @Adverblog

Screen Shot 2013-04-05 at 10.46.44 AM

Screen Shot 2013-04-05 at 10.47.26 AM

Screen Shot 2013-04-05 at 10.48.17 AM


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