Mobile Ads That Talk to You

If an ad on your mobile phone talked to you, would you have conversation with it? A technology called Nuance thinks so. So they created Voice Ads that turn more traditional ads into a more engaging experience.

Michael Thompson, executive vice president and general manager of Nuance Mobile, said:

“Voice Ads redefines the relationship between consumers and mobile advertising, giving them an opportunity to engage with brands in a more meaningful way. Voice has already changed the mobile interface, making it faster and easier for consumers to discover and access information, and find people and content. Mobile advertising shouldn’t be any different, and should be designed specifically around the unique capabilities of the mobile device.”

Why I’m Curious

We’re constantly seeing ways that advertisers are aiming to put their content into context for consumers. Facebook sponsored stories, branded content – they’re all different ways to get the audience to engage. But are people really going to talk to ads? I’m curious to see if an ad talking to you would actually cause more people to engage with it, than say an interactive mobile unit. Personally, I think it’s a little weird to interact with artificial voice technology and then have it tell me to buy deodorant.


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