Burt’s Bees Brings Dream Pinboards to Life

To promote the brand’s new Red Ruby Groovy Morning scent, Burt’s Bees partnered with Baldwin& and invited consumers to submit their perfect morning, and they may turn your dream into reality.

From Creativity,

This video launches a contest that will have the company turn some Pinterest boards into reality, with $25,000 going towards making each one come true. It has already happened once before with Keri Pfeifer, whose perfect morning took place in Tulum on Mexico’s Yucutan. This promotional video will be used to advertise the contest.

Why I’m Curious

I think this is a fun spin on the (becoming) typical Pinterest contest. Most Pinterest contests require consumers to pin inspirational boards like this – but with strict guidelines of sticking to a certain designer or a narrow theme. The first winning pinboard was pretty scattered, and I’m sure others will be as well, but I think that’s what made the video so intriguing.

I’m interested to follow this campaign and see how fans visualize their perfect morning and how Burt’s Bees will promote the winnings, if it’s through video (which can get old) or albums, posts, etc.


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