A Pinterest Dream Comes True in New Burt’s Bees Campaign

Burt’s Bees Pinterest contest invites you to submit your ‘perfect morning’ for a chance to have it come true.

From Creativity-Online:

What if your “perfect” Pinterest board came true? Burt’s Bees “Gud” line and Baldwin& will make it happen, to promote the brand’s new Red Ruby Groovy “morning” scent. This video launches a contest that will have the company turn some Pinterest boards into reality, with $25,000 going towards making each one come true. It has already happened once before with Keri Pfeifer, whose perfect morning took place in Tulum on Mexico’s Yucutan.

Why Am I Curious?

I am always curious about a good Pinterest campaign as many of them feel forced and/or not always geared towards the platform’s strengths. I think this idea works well on a number of levels, with one being that it is very appropriate for the Pinterest audience and aligned with the aspirational nature of the Pinterest content.


Share your thoughts.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s