A Pinterest Dream Comes True in New Burt’s Bees Campaign

Burt’s Bees Pinterest contest invites you to submit your ‘perfect morning’ for a chance to have it come true.

From Creativity-Online:

What if your “perfect” Pinterest board came true? Burt’s Bees “Gud” line and Baldwin& will make it happen, to promote the brand’s new Red Ruby Groovy “morning” scent. This video launches a contest that will have the company turn some Pinterest boards into reality, with $25,000 going towards making each one come true. It has already happened once before with Keri Pfeifer, whose perfect morning took place in Tulum on Mexico’s Yucutan.

Why Am I Curious?

I am always curious about a good Pinterest campaign as many of them feel forced and/or not always geared towards the platform’s strengths. I think this idea works well on a number of levels, with one being that it is very appropriate for the Pinterest audience and aligned with the aspirational nature of the Pinterest content.

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