Ever wanted to live another persons life?

As a part of the celebration of their 150 year anniversary Perrier launched an experience they’re calling the Perrier Secret Place.  It’s a deep connected interactive video experience that is designed to help you find clues that will eventually lead you to tickets to exclusive cocktail parties.  The program is massively cross channel including:

  • Video Pre-roll
  • YouTube Home Page Expandable
  • Reskinned
  • Facebook Integration
  • Android Application (iPhone App Coming Soon)
  • Extremely Deep Interactive Video Experience

A quick video:

Why I’m Curious:

Overall, I’m always interested in deep immersive digital experiences that are executed and amplified across channels.  The deep level of connectivity and engagement is really compelling.  In less than a few days, they have already had almost 600,000 engagments with the experience and the promotional videos on YouTube have over 117,000 views.


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