Target announced a contest called “Co. Labs & Target Retail Accelerator” that asks developers to create the best new mobile experience for the company, and they’ll reward you with $75,000.
Seven finalists will be chosen next month and each will receive $10,000 to develop their prototypes. After presenting their ideas to the company, a grand prize winner will be announced. They’ll receive the big check and work with the company to bring their idea to life.
CMO Jeffrey Jones stated, “Target is using QR codes and mobile gift cards with its mobile app to increase loyalty and value for their customers and hopefully make shopping there a whole lot easier and enjoyable. “Ultimately, to be able to engage a brand wherever and whenever you want is where we’re headed.”
Why I’m Curious
Nike and BMW have recently launched similar campaigns where they create a bit of competitiveness among consumers and it kind of makes sense for lifestyle and luxury brands, but I also think it’s interesting how Target likes to position themselves that was as well.
I’m really interested to follow along with this campaign and see what technology developers will use to try to win. Even more, I’m excited to see how adaptable the winner’s app is, and whether or not it will take off and impact retail, or just a fun campaign for Target to get inspiration for something bigger.