InstaDerby, a weekly Instagram competition platform, just released its promo video full of horse masks, and picnic fun. Each week InstaDerby releases a new theme, for example neon or robot, and challenges photographers to take their best shot. To participate, Instagrammers just tag their photos with #instaderby and #(the theme of the week) and visit instaderby.com to vote on their favorite images. The ‘stallion’, as they’re called, with the most votes each week wins a prize.
The site has run partnerships with InStyle magazine, Intel, and Swarovski to name a few. Nothing beats a unicorn in crystal.
Why I’m Curious
As more and more brands follow their consumers to new social platforms – in this case, Instagram – it can be difficult for them to continue the celebrated two-way dialogue that Facebook and Twitter enable. What’s interesting about InstaDerby is that it can invite consumers to engage with brands as well as each other. Brands could highlight their favorite or most voted fan images and use their reach to publicize talented photographers. Consumers can find new people with likeminded interests – ie, brands – to connect with.